pure.shades is a range of direct hair pigments that boast extraordinary performance thanks to the exclusive spectrum technology that guarantees intense, vibrant and long lasting reflects.
pure.shades offers maximum creative expression with precision, shine and the highest of professional results.
With Keraveg-18 (K18): this extraordinary vegetable protein complex offers hydration, shine and softness with every colour. This deep toning and restructuring treatment based on Keraveg-18, amino acids of vegetable origin that provides hydration and nourishment, making the hair silky, shiny and elastic.
With next generation pigments, free from ammonia and oxidants, it respects the natural structure of the hair ensuring vibrant, intense and long lasting colour reflections. No SLES/SLS or PARABENS
Comes in 26 shades plus a clear.
- Wash and towel dry hair.
- Apply a sufficient quantity of product on the selected area or on the whole head.
- Allow to develop for 5 to 30 minutes depending on the desired intensity.
- Rinse thoroughly with lukewarm water.
- Proceed with the use of megix color saver shampoo and defining spray.
Processing times 5 min - tone
- 15 min - revitalize existing colour
- 30 min - maximum expression