DISCOVER OUR CASHMERE BIOACTIVE KERATIN TREATMENT
YOUR HAIR DESERVES A HEALTHY RELATIONSHIP
BEST INGREDIENTS
Our secret ingredient – Cashmere wool is soft yet strong and it turns out it can be processed to hold and nourish our hair too. It’s why we harness the power of bioactive keratin using its natural strength and binding power into our hair care collection. Derived from pure cashmere wool, bioactive keratin makes sure those mane-boosting proteins and amino acids are kept intact.
FUNCTIONAL KERATIN®
OTHER KERATIN PROTEINS
BIOACTIVE KERATIN
(left side of zipper) perfectly matches hair keratin (right side of zipper). They link together to lock the structure in place. This structure is essential for the protein to perform its role, keeping hair strong and flexible.
OTHER KERATIN PROTEINS
Other keratin technologies break up the protein when extracted and damage the amino acids, losing the important zipper traction needed to bind for genuine hair repair. This keratin is NOT a functional keratin.
*Cashmere wool is a 100% natural material. The wool is harvested by shearing, using electronic clippers in much the same way as getting a haircut.
No animals are harmed at any stage of the wool harvesting process.
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